Europe online gambling statistics 2019-2027E

The gambling industry seems to face a serious increase from one year to another even though it’s a controversial topic and industry. After thorough research, I found many trustworthy statistical websites with historical data and estimations for the sports betting and gambling industry in Europe.

Which country in Europe gambles the most?

The country with the most active gamblers in Europe seems to be the United Kingdom. The gambling industry in the UK is well-established and regulated, and it is legal to gamble in all forms, including online, land-based, and sports betting.

According to the UK Gambling Commission, the gambling industry in the UK generated a gross yield of £14.5 billion in the financial year 2019/20. Additionally, a survey conducted by the Gambling Commission in 2019 found that approximately 45% of adults in the UK had participated in some form of gambling in the past four weeks.

Online gambling statistics in the UK

Interest in remote and online gambling have risen in recent years based on data gathered from EGBA.eu. This conclusion reflects the data about the evolution of gross gambling yield.

Within the past decade, the number of new players registering online has quadrupled. For remote betting alone, GGY in this sector reached approximately 32.65 billion British pounds in 2022.

Gross gambling yield statistics graph in Great Britain 2015-2022, by sector
Gross gambling yield in Great Britain 2015-2022, by sector
  Arcades (non-remote) Betting (non-remote) Bingo (non-remote) Casino (non-remote) Betting (remote) Bingo (remote) Casino (remote) Lotteries (remote and non-remote) The National Lottery (remote and non-remote)
Apr 15 – Mar 16 418,06 3 318,19 693,11 999,38 1 743,91 122,41 2 364,44 379,77 3 416,80
Apr 16 – Mar 17 424,93 3 310,84 684,28 1 163,54 1 952,99 161,15 2 661,04 442,43 2 978,60
Apr 17 – Mar 18 424,81 3 268,26 680,01 1 180,72 2 251,61 163,93 2 931,13 502,29 3 007,80
Apr 18 – Mar 19 446,50 3 261,86 674,05 1 058,82 2 020,86 176,19 3 108,43 540,59 3 079,30
Apr 19 – Mar 20 430,93 2 415,45 576,31 1 017,59 2 325,81 177,06 3 232,15 612,73 3 399,21
Apr 20 – Mar 21 258,07 1 035 246,17 116,70 2 644,46 189,07 4 038,77 634,97 3 531,65
Apr 21 – Mar 22* 278,31 2 127,64 388,63 691,78 2 363,60 183,54 3 897,74 665,67 3 483,24

Gambling market revenue statistics in Europe

Online gambling market revenue statistics and estimation Europe (billion euros)
Gambling Market revenue Europe 2019 – 2027
  2019 2020 2021 2022E 2023E 2024E 2025E 2026E 2027E
Total 100.8 82.4 88.0 108.5 115.0 119.3 124.4 129.6 134.0
Land-Based 75.1 51.9 52.4 70.3 73.4 75.3 76.8 78.3 79.7
Online 25.7 30.6 35.5 38.2 41.7 44.0 47.5 51.2 54.3

Online gambling products yield statistics in Europe

Online gambling revenue by products statistics from Europe
Online gambling yield by Products – Europe
Online Gambling Product 2019 2020 2021 2022E 2023E 2024E 2025E 2026E 2027E
Horseracing 1.8 2.0 2.1 2.0 2.0 2.1 2.2 2.2 2.2
Sports/others 7.7 8.2 10.8 11.6 12.7 13.9 15.2 16.6 17.9
Casino 9.9 12.1 13.6 14.9 16.0 16.2 17.2 18.3 19.0
Poker 1.2 1.7 1.5 1.4 1.4 1.4 1.4 1.4 1.4
Bingo 1.0 1.0 1.1 1.1 1.2 1.2 1.3 1.4 1.4
Other/Skill Gaming 0.4 0.4 0.4 0.4 0.5 0.5 0.6 0.6 0.6
Lottery 3.8 5.1 6.1 6.7 7.7 8.7 9.7 10.7 11.7

How big is the gaming/gambling industry in Europe?

According to a report by the European Gaming and Betting Association, the European Union’s online gambling market was valued at €24.7 billion in 2019 and is projected to reach €32.9 billion by 2023.

The market for land-based gambling in Europe is also substantial, with the total gross gaming revenue in Europe estimated to be around €45 billion in 2020. However, the size and regulation of the industry can vary greatly between different countries in Europe.

As gambling is a controversial topic, many politicians try lobbying towards bringing stricter gambling laws. Other governments change their point of view by giving the possibility of buying licenses after many years of restricting every outsider provider.

Number of gambling establishments in Great Britain 2009-2022 by type

Nr. of gambling establishments in Great Britain 2009-2022, by type
Nr. of gambling establishments in Great Britain 2009-2022, by type
  Betting Adult gaming centre Bingo Family entertainment centre Casino
March 2009 8 872   641   143
March 2010 8 822   496   141
March 2011 9 067 2 103 695 293 149
March 2012 9 128 2 247 646 295 146
March 2013 9 100 1 671 680 362 144
March 2014 9 111 1 642 710 389 147
March 2015 8 995 1 610 674 331 148
March 2016 8 915 1 549 654 345 152
March 2017 8 800 1 548 635 271 150
March 2018 8 559 1 481 657 220 152
March 2019 8 304 1 464 631 209 153
March 2020 7 683 1 464 635 199 156
March 2021 6 462 1 381 585 193 7
March 2022* 6 219 1 285 609 151 144

Sources: EGBA, Statista

Sam @ Sportssmartbetting

I have been a professional sports bettor for almost 8 years. I have the most experience with matched betting, arbitrage betting, and learned the most about value betting. Each betting software and betting strategy I promote was tested or used for a longer period by myself.